22 September 2005Happy Birthday, Clusty!Vivisimo's Clusty Comes out of Beta on its First Birthday; Company Sticks with Controversial NamePittsburgh, PA—Vivisimo (www.vivisimo.com), the creator of innovative software to access and cluster the world's information for better search and discovery, today marked the first birthday of its Clusty (www.clusty.com) consumer search engine by taking the site out of beta. On September 30, 2004, Vivisimo launched the "Clusty" brand and received some interesting reactions, including: - The Clusty name brings to mind "Krusty the Clown" from the FOX animated sitcom, "The Simpsons."
- The name sounds slightly lewd and reminds people of words like "lusty" and "busty."
- The name reminds slightly older moviegoers of "Crusty the Crab," a character from the 1964 movie "Incredible Mr. Limpet."
- Requests that the company fire both its domain name research team and its product manager. Both remain employed with the company.
- Slightly gentler feedback that Clusty's full name, "Clusty the Clustering Engine," sounds like the title of a children's book.
"Despite its name, or because of it, a growing number of savvy and novice search users are giving Clusty the Crown," said Raul Valdes-Perez, CEO and co-founder of Vivisimo.
About VivisimoVivisimo does search right by combining the simplicity and innovation of consumer search with the flexibility and control of enterprise software. The company works with customers to understand their goals and quickly deploy solutions that maximize the business value of information—with an interface users love. Vivisimo serves its global client base through headquarters in Pittsburgh, PA, and Paris, France, and partners throughout the world. Please visit vivisimo.com to learn more about us and visit our Search Done Right blog to learn more about enterprise search. ###
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