3 August 2004Vivisimo and LookSmart Partner to Deliver the Industry's First Clustering Search FeedVivisimo's Innovative Clustering Technology and LookSmart's Relevant Search Results Combine to Improve Click-Through Rates and Increase Web Site RevenuesPittsburgh, PA—
Vivisimo (www.vivisimo.com), the leading provider of clustering and metasearch software for organizing search results, and LookSmart (Nasdaq: LOOK; ASX: LOK), a leader in search, today announced the industry's first clustering search feed, which will dramatically improve click-through rates and increase revenue generation capabilities for Web sites while simultaneously improving the experience of search users.
The new offering combines Vivisimo's award-winning clustering technology and relevant search results from LookSmart, in addition to leveraging LookSmart's network of more than 30,000 advertisers.
Hundreds of organizations struggle to maximize the revenue-generating potential of their Web sites due to disappointing click-through rates or a lack of advertising. Clustering technology from Vivisimo has been found to increase click-through rates and page views by 30-100% as searchers find highly organized results that streamline the process of finding information or uncover results that would have been buried in conventional search methods. The clustered results feed from Vivisimo and LookSmart will allow Web site managers to increase click-through rates and the revenue out of existing ads.
For users of Web sites that subscribe to the Vivisimo/LookSmart technology, the clustered search feed means a dramatically improved search experience. LookSmart's editorially picked search results, clustered by Vivisimo, will deliver deeper, more relevant results to the user and greatly improve the efficiency of the search.
"The Vivisimo and LookSmart partnership will increase revenue for Web site managers while simultaneously providing a next-generation interface that improves the user experience," said Raul Valdes-Perez, President of Vivisimo. "This offering is a win-win for both site visitors and site owners."
Boris Shimanovsky, Vice President of Partner Development for LookSmart said, "This relationship offers another way for our advertisers to gain access to high quality traffic."
Pricing and Availability
The combined LookSmart/Vivisimo feed will be offered through LookSmart and iTransEuro, a leading service provider for Internet content companies. Led by Tony Philipp, an Internet industry veteran actively involved in the launch of properties such as Lycos, Lycos Europe, Vivisimo and Magellan, iTransEuro helps internet content owners generate and grow revenue.
"This partnership combines two award-winning offerings into a powerful revenue-generating, experience enhancing tool for Web sites," said Philipp. "We look forward to the opportunity to help Web site managers maximize their site's potential with this winning formula."
For more details on pricing and availability for the Vivisimo/LookSmart Results feed, please visit http://Vivisimo.looksmart.com/Vivisimo
LookSmart is a leader in commercial search services and a developer of innovative web search solutions. The company provides consumers with relevant search results through a distribution network that includes looksmart.com and other top portals and ISPs, while delivering high performance sales leads at a reasonable price to online businesses. LookSmart is based in San Francisco, California. For more information, visit www.looksmart.com
About VivisimoVivisimo does search right by combining the simplicity and innovation of consumer search with the flexibility and control of enterprise software. The company works with customers to understand their goals and quickly deploy solutions that maximize the business value of information—with an interface users love. Vivisimo serves its global client base through headquarters in Pittsburgh, PA, and Paris, France, and partners throughout the world. Please visit vivisimo.com to learn more about us and visit our Search Done Right blog to learn more about enterprise search. ### |
