17 February 2004Vivisimo Clustering Enhances E-Commerce at FatWallet.com
Pittsburgh, PA—Vivisimo Inc., the leading provider of metasearch and clustering software for organizing search results, today announced that FatWallet.com, a popular e-commerce site specializing in offering coupons and deals on products, is using the Vivisimo Clustering Engine to enhance the search on their site to let visitors quickly find items of interest to them.
FatWallet.com is a coupon and discount site on the web that lists deals by category, expiration and merchant, and allows users to search their vast database of products. With over 500 merchant alliances and thousands of deals to offer, FatWallet wanted to enable its more than 60,000 unique visitors per day to focus their searches and quickly view the large number of special deals available. "With the vast array of information available on our site, finding exactly what you are looking for can be a challenge," said Tim Storm, CEO, FatWallet.com. "Vivisimo Clustering organizes the large number of search results our visitors get into folders letting them quickly go to the results of interest. This is very important for us because obviously shoppers cannot buy what they can't find."
For example, a query for digital cameras would typically bring back hundreds of results with forum messages, different brand offerings and coupons all mixed together. Vivisimo clearly organizes the results into folders with titles such as Coupons, New Offerings, Canon, Nikon etc. making it far easier for the users to focus and discover relevant offerings.
The Vivisimo Clustering Engine works well with all the leading search engines such as Autonomy, Convera, FAST, Google, Ultraseek, Verity etc. It integrated easily with FatWallet's Google Search Appliance and was up and running within hours. "The speed and ease with which the Clustering Engine installed on our servers was very important for us to ensure that we did not experience any problems as we entered the year's most active shopping season," added Storm.
Clustering is proven to provide a superior search experience when users are faced with large amounts of content," said Tony Philipp, EVP, Vivisimo Inc. "For FatWallet, Vivisimo Clustering Engine helps shoppers quickly find what they are looking for and discover new types of items for sale by quickly viewing the folders that are returned with every search. These benefits fit well in an ecommerce scenario and help improve end-user experience and drive revenues."
Fortune 500 companies, prestigious publishers, and government agencies as well as millions of web searchers on vivisimo.com employ Vivisimo's unique Clustering Engine to organize search results on the fly into meaningful folders, thus achieving breakthrough improvement in access to relevant information.
About VivisimoVivisimo does search right by combining the simplicity and innovation of consumer search with the flexibility and control of enterprise software. The company works with customers to understand their goals and quickly deploy solutions that maximize the business value of information—with an interface users love. Vivisimo serves its global client base through headquarters in Pittsburgh, PA, and Paris, France, and partners throughout the world. Please visit vivisimo.com to learn more about us and visit our Search Done Right blog to learn more about enterprise search. ### |
