Customer Service
Information Optimization (IO) for Monetization
How can organizations leverage information to improve their bottom line? For organizations whose sole business is selling highly authoritative information, content is the main cost as well as the main source of revenue. The more value their customers can extract from their existing content, the more satisfied, loyal and likely to consume they will become. For these organizations, optimizing the value of their existing information to improve the quality and speed of new research creation is a cost effective investment that can significantly improve their bottom line.
Vivisimo understands this need and has asked an independent analyst to study our existing clients to determine and document how our Information Optimization Platform allows them to improve their bottom line. Customers who are in the business of monetizing information have reported significant increase in customer stickiness, a lower cost of producing content through better re-purposing, and a reduction in the cost of training new employees.
In this paper, we will present the key elements of this optimization and illustrate why Vivisimo is the ideal platform to perform them. We will first explain how to optimize the interactions of your users/customers with your information and then explore how you can increase the number of such interactions to drive value. The paper also describes how industry leading organizations have used the Vivisimo Velocity Platform to optimize their information, reduce cost and increase revenues.
