Customer Service
Data Profit vs. Data Waste: Boosting Business Performance Every Day in the Real World with Information Optimization
Companies can substantially improve business performance by turning data waste into data profit, achieved through the adoption of Information Optimization technology and best practices. Data profit is what results when companies make economically optimized use of all the structured and unstructured data already residing in existing systems across the enterprise to get better at everything the business needs to do: discovering opportunities, selling, innovating, delighting customers, improving productivity, cutting costs, and mitigating risk.
Data waste occurs when companies do not fully utilize the wealth of data that they already have. This problem has become highly prevalent because companies have implemented so many systems over the past decade or more—from high-end databases and applications to email and basic desktop productivity tools—but have not developed effective strategies for fully leveraging their collective information output.
